16 July 2007

Husbands for Rent: Not a Gigolo Service

What do you do when your "Honey-do" list is long, but your honey doesn't have the time or the skills to do what needs doing? You rent a husband.
The Husbands for Rent handyman service is available to perform all those little and big jobs around the house like putting dry wall or plumbing kitchen and bathrooms.

Owner Anthony Storelli’s crew of husbands is currently rehabbing a house that realtor Margaret Zecher will then sell. Zecher, who is single, first hired the company work at her own house.

"I love it! I know I can call Husbands for Rent and they will be there within 24 to 48 hours and the job will be done," she said

Storelli said no job is too big or too small and their clientele runs the gamut.

This concept seems to be catching on across the continent--in fact it is being franchised extensively.
Todd Recknagel, brand president of Mr. Handyman, headquartered in Ann Arbor, Michigan, announced the opening of the 250th Mr. Handyman franchise unit.

"We're celebrating this milestone because it validates the market opportunity, our franchise model, and the passion that's shared by our entire Mr. Handyman team," said Recknagel.

According to the U. S. Census Bureau, six out of ten homeowners have home improvement to do's, and most Americans have an eye on seven or more projects at any given time. For millions of homeowners, tending to these nagging repairs while balancing work and family has created a thriving demand for professional, reliable and reasonable home-repair services.

The Mr. Handyman concept is squarely positioned to capitalize on this critical market need and is recognized as one of America's fastest-growing, service-oriented franchise systems. Entrepreneur magazine ranked Mr. Handyman the #1 handyman service in their January 2007, issue.

The question of whether men across North America are becoming "less handy" was tossed around here.
Are men getting less capable when it comes to traditional male skills? We’ve debated about outsourcing household chores before on the Juggle. In this case, I’m talking about traditional “dad” tasks, such as replacing a light switch or resodding the lawn.

...Readers, have you noticed a decline in the level of handiness? If so, why do you think it’s happening? Alternatively, do you see more women handling these tasks, or are these chores getting outsourced to professionals?
More at the Source, including fascinating comments

In modern day North America, society stresses university education and professional level jobs, but rarely do we see the important message that "it is good to be handy." No matter how high your salary, if you are employed by someone else, you can be fired or laid off. While you are "between jobs" it might be nice if you could deal with unexpected expenses, rather than having to dip into your savings time and again.

On a recent trip to a region where I once lived, I found myself helping a friend remodel a rental property, helping with landscaping at another place, and doing several household repairs for another friend. There is something satisfying about being of use, when you are not particularly expected to be.

Personally, I think men are becoming less handy, overall. It goes along with the trends toward narcissism, psychological neoteny, and academic lobotomy--for the university educated.

I suspect that much of the problem with drug addiction, depression, and illegal immigration, derives from the unholy trio of incompetent helplessness mentioned above. Remember--if you are a worthless incompetent fool, you are not supposed to feel good about yourself.

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