In late 2011, Broad built a 30-story building in 15 days; now it intends to use similar methods to erect the world’s tallest building in just seven months. Perhaps you’re already familiar with Zhang’s handiwork: On New Year’s Day 2012, Broad released a time-lapse video of its 30-story achievement that quickly went viral: construction workers buzzing around like gnats while a clock in the corner of the screen marks the time. In just 360 hours, a 328-foot-tall tower called the T30 rises from an empty site to overlook Hunan’s Xiang River.
....The pace of Broad Sustainable Building’s development is driven entirely by this one man. Broad Town, the sprawling headquarters, is completely Zhang’s creation. Employees call him not “the chairman” or “our chairman” but “my chairman.” To become an employee of Broad, you must recite a life manual penned by Zhang, guidelines that include tips on saving energy, brushing your teeth, and having children. All prospective employees must be able, over a two-day period, to run 7.5 miles. You can eat for free at Broad Town cafeterias unless someone catches you wasting food, at which point you’re not merely fined but publicly shamed. _Wired
So far, Broad has built 16 structures in China, plus another in Cancun. They are fabricated in sections at two factories in Hunan, roughly an hour’s drive from Broad Town. From there the modules—complete with preinstalled ducts and plumbing for electricity, water, and other infrastructure—are shipped to the site and assembled like Legos. The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it’s selling is the world’s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry.
...modular and prefabricated buildings in the West are, for the most part, low-rise. Broad is alone—perhaps forebodingly alone—in applying these methods to skyscrapers. For Zhang, the environmental savings alone justify the effort. According to Broad’s numbers, a traditional high-rise will produce about 3,000 tons of construction waste, while a Broad building will produce only 25 tons. Traditional buildings also require 5,000 tons of water onsite to build, while Broad buildings use none.
...Broad’s method offers a rare sort of consistency. Its materials are uniform and dependable. There’s little opportunity for the construction workers to cut corners, since doing so would leave stray pieces, like when you bungle your Ikea desk. And with Broad’s approach, consistency can be had on the cheap: The T30 cost just $1,000 per square meter to build, compared with around $1,400 for traditional commercial high-rise construction in China.
The building process is also safer. Jiang tells me that during the construction of the first 20 Broad buildings, “not even one fingernail was hurt.” Elevator systems—the base, rails, and machine room—can be installed at the factory, eliminating the risk of a technician falling down a 30-story elevator shaft. And instead of shipping an elevator car to the site in pieces, Broad orders a finished car and drops it into the shaft by crane. In the future, elevator manufacturers are hoping to preinstall the doors, completely eliminating any chance that a worker might fall.
While Jiang focuses on bringing Broad buildings to the world, her boss is fixated on the company’s most outlandish plan—the J220, a factory-built 220-floor behemoth that would just happen to be the tallest building in the world. It’s hard to say for sure that the 16-million-square-foot plan isn’t entirely a publicity stunt. But Zhang has hired some of the engineers who worked on the current height-record holder, Dubai’s Burj Khalifa, and Broad has created two large models of “Sky City” (as the J220 has been nicknamed). The foundation is scheduled to be laid in November at a site in Hunan; if everything goes well, the building will be complete in March 2013. All in all, including factory time and onsite time, construction is expected to take just seven months. Again, that’s assuming it really happens: When my guide at the T30 plugs in one of the models and the lights flicker on, he tells me, “My chairman says we have to attract eyes. We have to shock the world.”
But if all Broad ever does is build 30-story skyscrapers—in 15 days, at $1,000 per square foot, with little waste and low worker risk, and where the end result can withstand a 9.0 quake—it will have shocked the world quite enough. _Wired
If these buildings are as safe and economical as is claimed, the technology is likely to catch on in the emerging world -- where populations are still growing, and urban living and office space can come at a premium.
China is still in the process of urbanising its massive rural populations, and requires safe building methods to replace its current infrastructure -- which tends to collapse almost as soon as it is built.
These buildings are monotonous, and living in them is likely to be mind-numbing in many ways. But increasingly wealthy Chinese leaders and princelings are unlikely to spare much concern about these things, where the masses are concerned.
The inevitable problems which follow any massive program of social engineering, are unlikely to be widely publicised anytime soon, inside China or any other of the emerging or submerging nations with growing populations.
The visionary technologies embodied in Zhang's approach should be celebrated. We can only hope that these breakthroughs will not be used by China's corrupt leadership to further confine and regiment an already long-suffering people.
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“During times of universal deceit, telling the truth becomes a revolutionary act” _George Orwell